Do a full evaluation of current digital strategy. Take a look at your Google Analytics, Google Tag Manager, Facebook pixel, Google goals and events to determine if they are set-up correctly.

Identify your ideal customer and their habits. Do they watch movies or short videos, do they listen to podcasts, do they read books and/or magazines.

Create an Omnichannel marketing plan first, before you create a multichannel strategy.

Create a personalized journey you want your website visitors to go on.

Develop an engagement strategy to draw the attention of a new customer before you “ask”- Like a video series or a series of emails.

Sign-up for a 10K Google Grant if you haven’t yet.

Develop a search, display, email campaigns.

Build an email nurturing campaign for new leads.

Try small advertising test, then build bigger campaigns from what works.